How to sell to medical and care facilities in Hokkaido | 7,677 establishments in Sapporo, and fax as the way in
In Sapporo, healthcare and welfare outnumber construction
Looking at Sapporo's establishments by industry, healthcare and welfare ranks third with 7,677, after wholesale and retail (17,071) and accommodation and food services (8,789). It outnumbers construction (6,908) and manufacturing (2,342), making it a market with more than enough businesses to target. based at a garage workshop in Shinei, Sapporo.
In addition, healthcare and care is an industry found in a certain number in every municipality in Hokkaido. Even sparsely populated areas have clinics, pharmacies and care providers, and because they are thinly spread over a wide area, in-person sales visits are least efficient here.
Why fax is still in active use in healthcare and care
- Avoiding email because they handle personal information — many facilities have a policy of not sending patient or resident information by email, so outside communication is still mainly by fax
- There is a multifunction printer at reception or in the office — used daily for referral letters, prescriptions and billing
- The person in charge isn't at a PC — nursing and care staff don't watch a PC all day
Be especially careful about sending times
- Avoid just before and after consultation or visiting hours — paper that comes out when reception is busiest goes straight in the trash
- For care facilities, avoid handover times — early morning and evening are when the floor is busiest
- Always state who the sender is — the more sensitive the recipient is about personal information, the more wary they are of faxes from unknown senders. Don't omit your company name, address and contact details
For the practical rules you must follow, such as handling opt-out requests, see Isn't fax DM illegal?.
How to split the list
| Category | Example split |
|---|---|
| Healthcare | Hospitals / general clinics / dental clinics / pharmacies. Can also be split by size (number of beds) |
| Care | Residential (special nursing homes, geriatric health facilities, private nursing homes, etc.) / home-based (home care, day care, etc.) |
| Unit | Send per corporation or per facility? For corporations running multiple facilities, sending to the head office can work |
| Area | By ward within Sapporo, by subprefecture or municipality elsewhere in Hokkaido |
If you lump everything together as "healthcare and welfare" without splitting it, the message won't hit home with anyone.
Themes that work in the copy
Everything depends on whether the first three lines touch on the chronic problems that healthcare and care workplaces face.
- Staff shortages, hiring and shifts
- The burden of record-keeping and paperwork
- Infection control and hygiene
- Cost of supplies and consumables, and the hassle of deliveries
FAQ
Related reading
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